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Niterói, Brazil

Data-Driven Investment Benefits Youth and the City of Niterói

Project Type:
Youth Development, Community Engagement

At a Glance


In 2013,  Niterói developed its first strategic plan, Niterói Que Queremos (The Niterói We Want), with online contributions from about 5,700 residents. The plan, with goals set until 2033, includes indicators that strengthen the city’s ability to monitor, evaluate, and improve public policies.


Niterói was among the first cities in Brazil to establish a Digital Government Strategy by decree in December 2022. Today, 100% of administrative processes are handled electronically.


Niterói is the first city in Brazil to conduct a large-scale municipal household sample survey. Beginning in 2025, the Niterói Que Somos (The Niterói We Are) survey will interview 15,000 households across all city regions and will be repeated every four years.


Niterói has won first place four times and received the highest score twice in Transparency Rankings from the Federal Public Prosecutor’s Office and the Office of the Comptroller General. The city’s Transparency Portal allows the public to track government spending and resource allocation.

Many things need to happen for a young person in a vulnerable situation to achieve the dream of attending college: years of study, support from family and teachers, and financial resources or scholarships. But for the youth of Niterói, data analysis is being used to implement public policies for social inclusion and shorten that path.

By analyzing information on public safety and education, the Niterói City Hall found that young people from more vulnerable neighborhoods needed more support to develop professional skills. Based on this data, the Niterói Jovem EcoSocial Program was developed to offer free professional training to young people aged 16 to 24 living in socially vulnerable areas. The program has a dual purpose: increasing youth employability and promoting the city’s environmental sustainability. The initiative is continuously monitored, closely tracking participants to assess its effectiveness and demonstrate the impact of education in reducing violence.

Image Courtesy of the City of Niterói.

Walking through the communities impacted by EcoSocial shows that we have planted ideas of preservation and sustainability in the minds and hearts of young people in our city. More than that, we have contributed to their education and professional development, and we hope they will share their knowledge and do good in their communities.

Octávio Ribeiro, Municipal Secretary of Social Participation

The Bloomberg Philanthropies What Works Cities Certification is, above all, an incentive—something that drives us to organize, modernize, and continually improve our strategies using technology and data analysis. We have earned certifications, recognition, and awards that show we are on the right path, investing in innovative initiatives like the Niterói Jovem EcoSocial Program. This is a concrete example of how well-structured policies, supported by technology and evidence, can transform lives.

Mayor Rodrigo Neves

900 young people from vulnerable neighborhoods have participated in the Jovem EcoSocial Program since 2019. Another 600 are currently enrolled in the third phase, expected to graduate in the first half of 2026.

Participants choose from a variety of classes and engage in field activities that develop their skills and contribute to their communities, such as assisting in reforestation and establishing community gardens. Since 2019, more than 900 young people have graduated from the program.

Jhonata Barcelos was part of the first EcoSocial cohort and received a job offer related to the courses he took in the program upon graduating in 2021. “A person is not born a professional,” he said. “They develop professionally. Who I am in my career today is 50% thanks to what EcoSocial provided me and 50% my own effort.”

The City continues to follow EcoSocial participants even after they complete the program, using outcome data to improve future editions, such as expanding the neighborhoods served and diversifying the courses offered. A strong culture of monitoring within the municipal government allows city management to evaluate what is working, what needs adjustment, and the progress made toward Niterói’s 20-year plan to become the best city to live in Brazil.

In 2023, Barcelos was accepted into the State University of Rio de Janeiro. He credits the EcoSocial program with opening the first door that allowed him to fulfill his dream of attending college. Through its commitment to data analysis, Niterói is creating more pathways to long-term success for Barcelos and hundreds of other young people.

More than 45,000 families receive the Arariboia Social Currency, an electronic currency that not only provides government benefits but also supports local businesses and encourages employment and school attendance.

Image Courtesy of the City of Niterói.

In recent years, Niterói has made great strides in the strategic use of data for decision-making, policy formulation, and evaluation of public policies. Now, Niterói is innovating by launching Brazil’s first municipal household sample survey, Niterói que Somos. With it, we will have even greater capacity to improve our planning and develop more effective public policies based on detailed population data.

Isadora Modesto, Secretary of Planning

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Rio de Janeiro, Brazil

A Bridge for the City’s Most Vulnerable

Project Type:
Community Engagement, Housing, Infrastructure

At a Glance


266,393 household surveys were carried out by the City’s Social Territories program to identify vulnerable families disconnected from municipal services.


3,758 out-of-school children and adolescents aged 4 to 14 were referred for enrollment.


9,744 families living in extreme poverty gained access to housing, healthcare and other social assistance through the Social Territories program.

About 2 million of Rio de Janeiro’s 6.2 million inhabitants live in favelas, residential areas spread across the City of Rio. These densely populated neighborhoods are often hard to reach, lack infrastructure and many families remain without access to basic services, disconnected from the sewage network, running water or electricity.

The first step to helping these families is to find them, as many of these residents are not part of government systems and there is little data about them. Thus, Rio City Hall decided to launch a new program, Social Territories, in partnership with UN-Habitat, the United Nations’ sustainable urban development program. With field agents who go door to door to interview families, the program’s priorities are to identify families at social risk and provide them with various basic public services, such as school enrollment, health care, referral to social benefits, housing support, and access to professional training and job opportunities. For example, Social Territories data helps the City choose beneficiaries of Casa Carioca, a housing requalification program.

Designed in 2016, Social Territories has proven the value of a three-phase, data-driven approach to helping some of Rio de Janeiro’s most vulnerable residents.

Image courtesy of the City of Rio de Janeiro.

In the first phase, municipal officials conduct interviews with residents to identify how they could help, whether by enrolling children in school, providing clean water or other support. Detailed household survey data is analyzed against standards defined in the UN Multidimensional Poverty Index. Levels of risk are established to indicate the degree of need of each household, which lays the groundwork for the second phase of the program. Using survey and geospatial data, municipal departments reach out to high-risk families, including those living in extreme poverty, to provide appropriate services such as housing, health care, education and job training. The final phase of Social Territories involves monitoring residents receiving targeted services and then reassessing their needs after a year.

In essence, the program aims to proactively learn about disconnected communities and build bridges between the City and residents to improve their lives. Administered by the Pereira Passos Institute, which oversees the City’s data practices and uses detailed demographic data to support the implementation of policies and programs, the Social Territories program has expanded over the years. Originally focused on 10 favelas, in 2022 the program expanded to cover all of Rio de Janeiro. That same year, it was recognized with a World Smart Cities Award.

“The Social Territories program serves all areas of City planning, identifying vulnerable families and increasingly promoting equity in access to services and opportunities.”

Bianca Medina, Coordinator of Social Territories at Instituto Pereira Passos

Today, Social Territories continues to show what can happen when a municipal government prioritizes data-driven decision-making to help its most vulnerable residents. In January 2025,

  • Almost 32,000 families identified by the program were served by the Municipal Health Department
  • Nearly 26,000 were served by Municipal Secretariat of Social Assistance
  • Almost 8,000 families received housing improvements, many of them through Casa Carioca Project
  • Nearly 4,000 children were recently enrolled in school
Image courtesy of the City of Rio de Janeiro.

“With the data made available by the Pereira Passos Institute from the field search, we can provide secretariats with information about families, improve the living conditions of the population, improve the efficiency of public management and promote sustainable urban development. It is an immense satisfaction to see the program happen and take shape in Rio.”, says Eduardo Paes, Mayor of Rio de Janeiro.

“When data drives our city’s services, we not only deliver results for our community, but we also rebuild trust with residents. What Works Cities Certification shows residents that we are making smart decisions that they can see and understand, making them partners in improving our city.”

Eduardo Paes, Mayor of Rio de Janeiro
Image courtesy of the City of Rio de Janeiro.

“Using data and evidence to run local government is more efficient. When you know where to invest and where the results come from, you save money.”

Lucas Padilha, Municipal Secretary of Culture
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